CALLUM POWELL

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Callum has worked in the creative industry for over two decades, building an exceptional reputation as a choreographer with a refined creative instinct and a highly versatile skill set developed across performance, touring and large-scale production.

His career began at an early age, representing England internationally in Ballroom and Latin, serving as British Captain. He went on to train at Doreen Bird College, where his talent quickly led to screen work, including a role in ITV’s Britannia High.

Following graduation, Callum’s career expanded across major West End productions, before he found a long-term creative home in the commercial dance and music industries. He became a familiar face on some of the UK’s biggest entertainment shows, including The X Factor, Britain’s Got Talent, and Strictly Come Dancing, while also touring internationally with renowned artists for many years.

Now recognised as a go-to choreographer and creative collaborator, Callum is trusted by artists, celebrities, television productions and experiential events to deliver polished, high-impact performance. His portfolio includes work with Adele, Robbie Williams, Take That, JLS, Cheryl Cole, Rita Ora, and the Spice Girls, with a standout moment coming from his work with Stormzy at Glastonbury (2019).

Recent choreography credits include significant creative involvement across the JLS tours (2023 & 2024), as well as the live DJ show Noughties Baby with Marvin Humes. With long-standing relationships and a consistent focus on performance detail and quality, Callum continues to deliver dynamic work across the industry’s biggest stages and platforms.

 
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